International Master in Marketing Management - Omnichannel & Consumer Analytics POLIMI Graduate School of Management

The International Master in Marketing Management, Omnichannel and Consumer Analytics at POLIMI Graduate School of Management is a 12-month Master programme that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.

International Masters Office Website

The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the Master by a combination of activities that aim to build a theoretical background for participants but also enable them to apply their knowledge and skills in the real business world, with a particular focus on Italian best practices. Moreover, thanks to the collaboration with the corporate partners involved, students will enter into direct contact with the companies through Business Seminars, Lectures, Workshops and Business Games.

The course is entirely taught in English and has a duration of 12 months, starting with a foundation block of generalist content, taught via videoclips and sessions delivered in digital form via distance learning platform.

Start date: October
Format: Full-time
Duration: 12 months
Language: English
Location: POLIMI Graduate School of Management (Milan, Italy)
Admission requirements: a 3-year bachelor's degree is the minimum requirement; English proficiency
Company partners: Adidas, Burger King, IBM, NielsenIQ, UM


The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that the marketing manager of the future should have.

The programme focuses on important modern topics such as Digital Marketing, Omnichannel Marketing and Customer Experience, as well as Bio-Marketing, which includes consumer behaviour and neuroscience, thanks to the presence of the Neuroscience and Bioscience Lab.

International focus — you’ll be exposed to global industries and an international faculty, with International Exchange Programmes available at one or more business schools in our partner network and you will have direct contact with companies through Business Seminars, Lectures, Workshops and Business Games and take part in The Italian Way - an experiential week in collaboration with world-class partners.

This Master has been ranked #13 in Marketing in Western Europe by Eduniversal Best Masters and MBA Rankings 2021 and #34 in the world in the QS World University Rankings: Masters in Marketing 2023. The learning journey is aimed at gaining distinctive competences to cover relevant positions in marketing, communication and CRM departments in B2B and B2C companies.


Graduates of our previous editions are now working in leading companies such as:

19% Luxury, Fashion & Lifestyle
15% Consulting
11% Media/Entertainment
11% Healthcare
11% Manufacturing
9% Other
8% Retail
4% Automotive
4% Consumer Packaged Goods
4% Hospitality
4% Public Services

Our International Master in Marketing Management, Omnichannel & Consumer Analytics is a 12-month Master programme offered by POLIMI Graduate School of Management.
With this course we give you a solid background for facing the challenges of contemporary marketing practice.


We’ve designed this Master in four major blocks: general content, specialised content, electives and concentrations, followed by the final Project Work.

Your path will be divided as follows:
General Management Courses (online)
Pillar I: Marketing Management
Pillar II: Omnichannel Marketing and Consumer Analytics

You will need to accomplish and present an academic or company-based project in the form of a short thesis or describe the project you have developed in partnership with one or more companies.

The Master will give you the opportunity to acquire and develop leadership and managerial skills through dedicated modules such as: Negotiation, Effective Communication, Leadership and Team Dynamics.

Sustainability & Impact
Shaping Purposeful Futures: Hands-on approach workshops designed in collaboration with professors and professionals, focusing on the topics of emerging trends in the field of sustainability and social impact. The goal is to gain awareness of how individuals, companies and communities can make a difference in creating a better future for all.

You will have the chance to try out a series of activities aimed at boosting your business networking opportunities, discovering the business world and enhancing your skills as a future professional.

Throughout your Master you will be able to access a range of services offered by the Politecnico di Milano Digital Innovation Observatories that aim to provide students and companies with an expert point of view on digital innovation through research, communication and continuous updating activities. 

  • International class
  • International faculty
  • Lessons in foreign language 100%
  • International study tours
  • International traineeship
  • Traineeship at international companies
  • Attendance of the master abroad
  • Issuance of foreign diploma and certifications
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • References
  • Language test and/or interview
  • Motivational interview
Admission Requirements:
  • Bachelor
  • Equivalent qualification
  • Undergraduate
Contribution to selections: YES
Maximum number of students admitted: 30
Cost of the master: 20000 VAT free
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
  • Canteen/Meal tickets
  • Sport activities
  • Cultural activities

  • Job posting
  • Book and/or database of graduates
  • Multimedia resources: links/e-books
  • Assessment tool (strenghts, weaknesses, attitude etc.)
  • CV sending
  • International opportunities
  • Companies presentations
  • Careerday
  • Careerday per area (finance, HR, etc.)
  • Support in CV writing
  • Identifying companies for traineeship
  • Orientation seminars
  • In-company training
  • Job hunting tecniques
  • Interview preparation
Company Sector
  • Project Work
  • Lectures
  • Internship
UM McCann
Total Partnership: 4
Request more information from:
POLIMI Graduate School of Management

        International Master in Marketing Management - Omnichannel & Consumer Analytics

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                    • Other editions
                    • Milan - Italy October 1, 2024

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