Master programs and postgraduate courses in marketing can range in very different fields. Graduates with bachelor's or master's degree may choose to become students of a graduate program in strategic or operational marketing, or a path of improvement more focused on promotion campaigns or strategies related to the brand of companies or communication agencies. Boys and girls enthusiasts about web and new media will find many master programs declined on these issues, while men and women with a career already started can follow a training course in marketing related to business communication or management.
Students who earn a master's degree in marketing may choose a career related to tourism, art, sports, rather than focus on professions such account or marketing specialist in organizing events, advertising, fashion and luxury goods, food and wine area. Exciting opportunities have developed also in web marketing and copywriting.
The International Master in business Analytics & Big Data is the 12-month programme designed to train a new generation of data-savvy professionals to be able to manage complex business analytics problems across a variety of different industries and environments
The International Part Time MBA is the 20-month program taught entirely in English of POLIMI Graduate School of Management designed for talented professionals who want to acquire top managerial skills without interrupting their career.
The International Master in Innovation and Entrepreneurship provides students with the necessary skills for a managerial career in the entrepreneurial world, including leadership and decision-making, market development, sustainable and cost-effective management of innovation
The International Master in Digital Transformation (iMDT) is a brand-new programme offered by POLIMI Graduate School of Management and designed to provide candidates with the knowledge, skills and competencies required to overcome the challenges of Digital Disruption.
The International Master in Marketing Management is a 12 month programme offered by POLIMI Graduate School of Management in collaboration with IBM, Nielsen and UM McCann, training in Marketing Management with a special focus on Digital Marketing, Big Data, Customer Experience.
The International Master in Media and Communication Management aims to uncover your potential and empower your skillset with the objective of taking on leading responsibilities in the media industry and reaching top management roles in Communication divisions.
International Flex EMBA (i-Flex) is a 2-year Executive MBA programme in distance learning aimed at managers who want to combine international study with work commitments, using one of the most advanced digital learning platforms in the world, developed with Microsoft technology.