Master programs and postgraduate courses in marketing communication are aimed for boys and girls with bachelor's or master's degree and young professionals interested in career in advertising, web marketing, public relations, journalism. They are in fact specialization programs for a career as communicators, men and women experts in marketing and publishing, passion for web and new technologies but also for writing and communication. To operate in external relations, promotion and marketing office of a company or in agencies like advertising account or web communications expert, they need very specific skills and these courses for graduates transfer them to students. Fundamental is also the stage of practice, that usually these masters in communication and marketing provide after the period of classroom teaching, to understand how to move and how to work in the field of advertising, communications, marketing and publishing.