The Master is established with the purpose to highly form qualified professional profiles in the sector of the exhibition design. The exhibition design is an ambit of the project which has boundaries that are not definable in clean way; it uses languages and multiple tools that
concern the “architecture of the insides” and the interior design: the constructive detail, the materials, the technologies, the graphics and the multimedia; it is a discipline with a lot of derivations and with numerous applications, to which the economic world and the cultural
institutions assign and more and more will assign a fundamental role.
In extreme synthesis, the exhibition design is that project that, involving places, spaces and architectures, predisposes conceptual and physical apparatuses (exhibits and installations) aimed to communication in its widest meanings. In this epoch of informative redundance and global and undiversified virtuality, it is in fact assuming importance the physical dimension of the expositive communication (an articulated and complex tool to communicate contents of any kind) that
to the art of exhibition design it is submitted for being concretely revealed.
Temporary exhibitions, museums, fairs, stands, retail shops and places of the commerce, places of the meeting, spaces of performative arts, streets and urban public plazas: all these spaces use some kind of exhibition design in a meaningful crescendo of experiences and with a continuous refinement of competences that rotate around the specific relationship between the architecture, seen as “inner space”, and the “architecture of display”, i.e. the whole devices that in these inside spaces take form and operate.
The expected job descriptions include:
High qualified freelancer, exhibition designer in companies, retail chains and shops, exhibition designer incompanies in the fair field, cultural exhibitions and events, communication agencies, exhibition designer with responsabilities interms of the cultural sector in culturalinstitutions, museums, foundations, public andprivate corporations, public administrations; experts in production and installation of exhibit systems.
This program includes an approximately 350-hour guided internship segment that aims to place the student as a trainee in an exhibition-design context. Internships are available at major institutions that have a consolidated working relationship with this Specializing Master, such as:
MAGA di Gallarate, MART di Rovereto, Triennale di Milano, Sloowfood, Studio Angelo Jelmini, Studio Baldessari&Baldessari, Studio Carmadesign, Studio Cerri & Associati, Studio Crea International, Studio Dedalo, Karim Azzabi Architects, Studio Migliore+Servetto, Studio Origoni Steiner, Designnetwork, Studio Storage, Way spa, Benfenati spa, RetailDesign.
First module: Frontal teaching
- Theory and history of exhibition design
- Theory and history of museography
- New Types of Permanent and Temporary Exhibitions
- Contemporary Art Languages
- History of applied graphics
- Design of public spaces
- Materials and technologies
- Lighting Design
- Sound Design
Second module: Exercises with lessons of complementary subjects, divided into 3 distinct workshops
Workshop – exhibition design, museums and cultural events –
- Graphics applied to the project
- Managing and organising exhibitions and events
- Lighting technology
Workshop – Trade fair and exhibition stand construction –
- Trade fair marketing
- Type of trade fairs
Workshop – retail space design – workshops –
- Typology of retail spaces
Total internship hours: 360 h
Title and acknowledgements At the end of the Course, a certificate of attendance will be issued by POLI.design S.c.r.l.
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- International class
- International faculty
- Lessons in foreign language 0%
- International traineeship
- Traineeship at international companies
- Attendance of the master abroad