Master in Exhibition Design fondato dal Politecnico di Milano

The IDEA Exhibition Design – The Architecture of Exhibition, first-level Specializing Master, aims to turn out highly qualified professionals in exhibition design. Exhibition design is the planning that involves places, spaces, and architecture to set up conceptual apparatus, physical facilities, exhibits, and installations whose purpose is communication in the broadest sense. Shows, booths, stores, trade fairs, museums, shopping centers, trading areas, meeting places, sales outlets, performance-art spaces, and public squares and streets all call on exhibition design in a crescendo of meaningful experience and with an ongoing refinement of skills. Such skills and experience revolve around the specific relationship between architecture as ‘interior design’ and ‘exposition architecture,’ i.e. the set of dedicated exhibition techniques that take shape and become operative in these interior spaces.

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The Master is established with the purpose to highly form qualified professional profiles in the sector of the exhibition design. The exhibition design is an ambit of the project which has boundaries that are not definable in clean way; it uses languages and multiple tools that
concern the “architecture of the insides” and the interior design: the constructive detail, the materials, the technologies, the graphics and the multimedia; it is a discipline with a lot of derivations and with numerous applications, to which the economic world and the cultural
institutions assign and more and more will assign a fundamental role.

In extreme synthesis, the exhibition design is that project that, involving places, spaces and architectures, predisposes conceptual and physical apparatuses (exhibits and installations) aimed to communication in its widest meanings. In this epoch of informative redundance and global and undiversified virtuality, it is in fact assuming importance the physical dimension of the expositive communication (an articulated and complex tool to communicate contents of any kind) that
to the art of exhibition design it is submitted for being concretely revealed.

Temporary exhibitions, museums, fairs, stands, retail shops and places of the commerce, places of the meeting, spaces of performative arts, streets and urban public plazas: all these spaces use some kind of exhibition design in a meaningful crescendo of experiences and with a continuous refinement of competences that rotate around the specific relationship between the architecture, seen as “inner space”, and the “architecture of display”, i.e. the whole devices that in these inside spaces take form and operate.


The expected job descriptions include:

High qualified freelancer, exhibition designer in companies, retail chains and shops, exhibition designer incompanies in the fair field, cultural exhibitions and events, communication agencies, exhibition designer with responsabilities interms of the cultural sector in culturalinstitutions, museums, foundations, public andprivate corporations, public administrations; experts in production and installation of exhibit systems.

This program includes an approximately 350-hour guided internship segment that aims to place the student as a trainee in an exhibition-design context.  Internships are available at major institutions that have a consolidated working relationship with this Specializing Master, such as:

MAGA di Gallarate, MART di Rovereto, Triennale di Milano, Sloowfood, Studio Angelo Jelmini, Studio Baldessari&Baldessari, Studio Carmadesign, Studio Cerri & Associati, Studio Crea International, Studio Dedalo, Karim Azzabi Architects, Studio Migliore+Servetto, Studio Origoni Steiner, Designnetwork, Studio Storage, Way spa, Benfenati spa, RetailDesign.

First module: Frontal teaching

  • Theory and history of exhibition design
  • Theory and history of museography
  • New Types of Permanent and Temporary Exhibitions
  • Contemporary Art Languages
  • History of applied graphics
  • Design of public spaces
  • Materials and technologies
  • Lighting Design
  • Multimedia
  • Sound Design

Second module: Exercises with lessons of complementary subjects, divided into 3 distinct workshops

Workshop – exhibition design, museums and cultural events –

  • workshop
  • Graphics applied to the project
  • Managing and organising exhibitions and events
  • Lighting technology
  • Museography

Workshop – Trade fair and exhibition stand construction –

  • workshops
  • Security
  • Trade fair marketing
  • Type of trade fairs

Workshop – retail space design – workshops –

  • workshop
  • Typology of retail spaces


Total internship hours: 360 h

Title and acknowledgements At the end of the Course, a certificate of attendance will be issued by S.c.r.l.

Request information to get in touch with a tutor and receive more specific details

  • International class
  • International faculty
  • Lessons in foreign language 0%
  • International traineeship
  • Traineeship at international companies
  • Attendance of the master abroad

This program is aimed at those who hold a degree in architecture, industrial design, engineering, art history, cultural heritage, applied art or communication (humanities).

Foreign students may present equivalent degrees earned abroad.

Admission Requirements:
  • Bachelor
  • Equivalent qualification
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Cost of the master: Not declared
Scholarships available
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
This mode of contribution supports the emergence and development of a cultural community formed by the Master's students, faculty, visitor professors and supporters of the project in general.This mode involves direct contact with the sponsor through brand presentation,organization of visits to showrooms, factories, workshops, etc. Each edition of the Master will produce professional figures, capable of representing a cultural point of reference and able to spread and support in the world the identity of the sponsor.

  • Book and/or database of graduates
  • Polls about alumni careers
  • CV sending
  • Feedback monitoring
  • International opportunities
  • Identifying companies for traineeship
  • Coaching during company's interviews
  • Traineeship quality monitoring
Activities related to Alumni Community:
  • Alumni association
  • Presence in social network
  • Newsletter
  • Other
Request more information from: fondato dal Politecnico di Milano

        Master in Exhibition Design

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                    • Other editions
                    • Milan - Italy September 22, 2023

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