Master in Fashion Communication Management Accademia del Lusso

Working in a managerial position within a luxury fashion brand requires professionals who are able to combine creative ability and business acumen.Experts in Fashion Communication are important channels between fashion organisations and their consumers, and their role is to convey the creativity and identity of brands through a diverse array of media including written, audio and visual.Accademia del Lusso’s one-year Master’s in Fashion Communication Management is a full-time intensive course which enables students to follow every stage of a communication plan for a fashion or luxury product (including aspects such as the briefing, the marketing strategy, photoshoots, press release and event organisation) and to manage the team of professionals who form part of the communications area of a fashion or luxury business.

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The wide-ranging curriculum of our Master’s Course in Fashion Communication Management will give you an essential awareness of the complexity and interrelated nature of the fashion industry.

The course includes the study of fashion image, journalism, marketing, management, communication and culture, creating a multidisciplinary study path that shapes students into fashion communication specialists who also possess extensive transferable skills.

Through the introductory modules you will solidify your understanding of the fashion and luxury system and in particular the history and characteristics that define Made in Italy. You’ll also learn about fashion and international markets and examine how trend forecasting is done. Through these modules you will broaden your knowledge of the industry and develop your critical thinking and awareness.

You will move on to specialised areas such as the techniques of fashion journalism, publishing and editing and the different professional roles within an editorial office.

You will study public relations, the press office, and communication strategies in the fashion and luxury sector.

You will learn about fashion event management including how to organise a launch event for a fashion or luxury product. You’ll analyse event budgets and be able to draft a quote, choose guests, and manage the mailing list.

You’ll analyse all stages of fashion image production for publishing, advertising and lookbooks, including examining the roles which contribute to the process; particularly paying attention to the fashion stylist’s tasks and to the organisation and management of photoshoots.

The course also aims to give you the confidence and insight to be able to launch a business of your own through targeted lectures and workshops on personal branding.

Aims

CAREER PROSPECTS

Fashion Communication Manager, Fashion Event Organiser, PR Manager, Press Office Manager, Fashion Editor, Web Editor, Social Media Manager, Stylist, Research Consultant, Trends Researcher, Art Director

Key Information

  • Duration: 1 academic year
  • Attendance mode: Full-time
  • Language: English
  • Class size: Limited class size

Location

Milan

Modules

• Made in Italy & Luxury Goods System
• Luxury & Fashion Marketing
• Trends & Research
• International & Fashion Markets
• Fashion Graphic Design (Photoshop & InDesign)
• Fashion Journalism & Web Editing
• Press Office & Public Relations
• Fashion & Luxury Event Management
• Fashion & Luxury Communication
• Styling & Shooting
• Social Media Management
• Personal Branding
• Workshops

Cost of the master: Not declared
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Accademia del Lusso

        Master in Fashion Communication Management

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                    • Other editions
                    • Milan - Italy
                    • Milan - Italy October 2, 2023
                    Provenance Students Worldwide:
                    Foreigners:
                    50%
                    Profession Teaching Staff:
                    50%
                    Professionals
                    10%
                    Consultants/freelancers
                    30%
                    Managers
                    10%
                    Entrepreneurs
                    * The data could be related to the School and not to the Master