Business Transformation-Major of the Master in Digital and Business Transformation Luiss Business School

Why the Master in Management and Technology with a Major in Business Transformation at LUISS Business School?The digital ecosystem impacts every business. The resulting transformation affects organizational structures, brand positioning, the customer experience, marketing and communication strategies and the integration of back-end processes. IT providers and agencies are devoting substantial resources to support businesses to execute impactful digital initiatives and succeed in the digital transformation process.This program is designed for talented graduates looking to build the distinctive capabilities and valuable knowledge required to merge business and technology-driven strategies. It develops digital capabilities, managerial skills and leadership techniques for succeeding in firms in the digital ecosystem or in businesses undergoing a digital transformation process.

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The digital ecosystem impacts every business: the transformation affects organisational structures, brand positioning, customer experience, marketing and communication strategies, as well as the integration of back-end processes.

IT providers and agencies are devoting substantial resources to support businesses to carry out impactful digital initiatives and succeed in their digital transformation process.

This Business Transformation - Major del Master in Management & Technology at Luiss Business School develops digital capabilities, managerial skills and leadership techniques required to succeed in firms operating in the digital ecosystem or in businesses undergoing a digital transformation process.

The program aims to prepare professional capable of:

  • adapting corporate strategies through the implementation of integratedservices and products
  • adding value in companies, contributing to the development of innovative ideas
  • building T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders
  • creating and protecting a company’s web reputation, adopting new digital communication channels
  • extract, interpreting and protecting information coming from complex data analysis
  • reinventing the customer experience, exploiting new digital channels and techniques useful for the whole organisation
  • reengineering operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies
  • understanding the protection methods expected by cyber law.

Aims

Career prospects

The programme puts students on career paths in a wide range of organisations in the industry, in positions such as:

  • Digital Communication Manager
  • Digital Insights Analyst
  • Digital Officer
  • Digital Strategist
  • Customer Relationship Manager
  • CX and UX Consultant
  • IT Consultant
  • Strategic Consultant

Learning methods and key courses

  • Top managerial education
  • Combination of lectures and labs
  • Field project
  • Focus on business transformation
  • Soft skills and leadership capabilities, complemented by ethics and social responsibility
  • Understanding environmental change dynamics, digitization and strategic management

Target audience

Students with a BA who want to integrate theoretical and practical knowledge in order to start a career in the digital ecosystem, including consulting firms, IT providers and digital agencies. Fluent English and personal motivation are required.

  • International class
  • International faculty
  • Lessons in foreign language 100%
Luiss Business School offers deserving candidates up to 3 partial scholarships (covering up to 25% of the tuition fee). The scholarships will be granted based on merit. All candidates will be considered for this award.
Cost of the master: 16000 VAT free
Scholarships available
  • Shuttle service
  • Laboratories
  • Wifi access
  • Disability services
  • Canteen/Meal tickets
  • Cultural activities
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Luiss Business School

        Business Transformation-Major of the Master in Digital and Business Transformation

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