Master in Food and Beverage Management Rome Business School

The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teaching and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.

Office of Admissions Website

  • 0664783633
  • romebusinessschool1
  • MSc
  • English
  • Part time
  • 1 Years

On completing the programme, participants will be able to:

  • Identify and develop effective managerial strategies for food & beverage industry companies
  • Develop a business plan for food & beverage industry companies
  • Utilise the most advanced marketing techniques to promote food & beverage industry companies and products
  • Apply planning, financial management, and management control principles to the food & beverage industry
  • Understand and utilise project management techniques
  • Understand and apply process and supply techniques to the food & beverage context
  • Master the use of new technologies within food & beverage industry companies
  • Understand the food & beverage industry start-up ecosystem

The Rome Business School’s Master’s Degree in Food and Beverage Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship opportunities and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
Aims

The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.

On completion of this training course, the attendees will be able to work, among other profiles, as:

  • Consultants for the creation of start-ups within the restauration industry
  • Consultants for corporate repositioning
  • Food & Wine Managers
  • Banqueting Managers
  • Hotel chain Retail & Sales Managers
  • Public Relations Managers

Introduction and Scenario

  • The Food and Beverage and Agri-Food System

Food and Beverage Industry Management

  • Basics of management: elements of corporate strategy and organisation
  • Economics and food company management
  • Marketing management and digital marketing
  • Accountancy and management control
  • Basics of Project Management
  • Business Planning
  • Human Resource Management
  • From the concept to the project: defining a project’s guidelines through the creation of the Concept
  • Geomarketing analysis
  • Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout
  • Administrative requirements to set up a business / verifying the suitability of a location
  • Job Health and Safety: regulations and documents

Food Management

  • Retail & sales management
  • Supplier selection
  • Food cost control
  • Menu engineering
  • Restaurant and Kitchen layout
  • Practice Lab: visits to producers

Beverage Management

  • Retail & sales management
  • Supplier selection
  • Beverage cost control
  • Wine and beverage list engineering
  • Wine cellar layout
  • Practice Lab: visits to producers

Marketing and Communication for Food and Beverage

  • Food and Beverage industry marketing
  • Restauration services marketing
  • Digital marketing
  • Brand management – Image and Brand Identity
  • Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)
  • Storytelling applied to Food & Wine products and services
  • Content management
  • Social media management for the Food and Beverage industry
  • Food & Wine audio-visual communication
  • Customer care
  • Food and Beverage events
  • Case studies
  • Agri-food product marketing and brand management
  • Wine marketing and brand management
  • Marketing strategies applied to industry contents: case histories and testimonials

Food and Beverage industry innovation and strategies

New technologies: from production chain to service

Launching a start-up in the Food and Beverage industry

  • Ministero dell’Istruzione, dell’Università e della Ricerca
  • Repubblica Italiana e Camera di Commercio
  • Unione Europea
  • UCAM
  • ASFOR
  • ECBE
  • Project Management Insitute (PMI)

International study tourThe Master’s degree courses include the opportunity to study abroad for a week, which will give you a chance to learn further management models and systems worldwide. A Multicultural environmentThe Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from 5 continents regularly attend its courses. Paid international internshipsInterested attendees may take part in paid internships in numerous Countries at major companies and organisations.

  • International class
  • International faculty
  • Lessons in foreign language 100%
  • International study tours
  • International traineeship
  • Traineeship at international companies
  • Attendance of the master abroad
  • Issuance of foreign diploma and certifications

All applicants must have a three-year degree (or be near completion). Those with relevant professional qualifications or extensive professional experience will also be considered.

Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

Admission Requirements:
  • Bachelor
Cost of the master: 6500 VAT included
Each student will also get a tablet computer.
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
  • Cultural activities
Request more information from:
Rome Business School

Master in Food and Beverage Management

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Social stream

Provenance Students Worldwide:
Total:
10
Foreigners:
80%
Profession Teaching Staff:
5%
University professors
10%
Professionals
5%
Consultants/freelancers
50%
Managers
30%
Entrepreneurs
* The data could be related to the School and not to the Master