Build key management competences for overseeing and running fashion companies, shows and products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion industry!
The Specialized Master in Fashion Managementat Rome Business school equips managers and professionals to take on a managerial role in the fashion sector, starting with insight into the pattern of success of the ‘Made in Italy’ brand with a focus on fashion, before acquiring an in-depth overview of the world of fashion management, luxury management, fashion branding and communication strategies, fashion event management, sales techniques for the fashion industry, digital fashion transformation and innovation, management of fashion products and services, etc.
Aims
At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:
- Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
- Store manager
- Designer and stylist with managerial and communication abilities
- Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
- Press officer or PR director for a fashion brand
- Social media manager or social media strategist for a fashion brand
- Event manager specialising in fashion shows and events
- Personal shopper
- Fashion blogger
The Fashion Market
- The fashion industry and its evolution in various cultural and geographical contexts;
- The fashion system: types of businesses (from haute couture to fast fashion)
- Elements of consumer sociology
- Elements of fashion history
Managerial Competencies
- Business strategy and company organisation
- Economics and company management
- Marketing management
- Digital marketing
- Accounting and management control
- Project Management
- Business Planning
- Human resource management
Fashion Products
- Menswear, womenswear, childrenswear
- Accessories
- Jewellery
- Home
- Beauty and personal care
Fashion Touch Points and Communication Strategies
- Targeting, experiential branding, and holistic marketing in fashion
- Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
- Naming, branding and guidelines for their use
- Visual Branding and Creative Direction: expressing exclusivity
- Public relations, the press office, and institutional communication for fashion
- Analysis and design of web-based supports, and elements of SEO
- Social networking in the fashion sector
- Brand monitoring for fashion
- Retail branding: point of sale furnishing and layout
- Shows and events
Technological innovation in Fashion
- Point of sale and interfaces
- Materials
- Online presence and mobile app functionality
- E-commerce and new forms of distribution
Fashion in the Made in Italy domain
- Case histories, company visits and testimonials
- Ministero dell’Istruzione, dell’Università e della Ricerca
- Repubblica Italiana e Camera di Commercio
- Unione Europea
- UCAM
- ASFOR
- ECBE
- Project Management Insitute (PMI)
International study tourThe Master’s degree courses include the opportunity to study abroad for a week, which will give you a chance to learn further management models and systems worldwide. A Multicultural environmentThe Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from 5 continents regularly attend its courses. Paid international internshipsInterested attendees may take part in paid internships in numerous Countries at major companies and organisations.
- International class
- International faculty
- Lessons in foreign language 100%
- International study tours
- International traineeship
- Traineeship at international companies
- Attendance of the master abroad
- Issuance of foreign diploma and certifications
