Master in Fashion Management Rome Business School

The aim of the Specialized Master in Fashion Management at Rome Business school is to enable students to learn key managerial skills to manage fashion companies, fashion shows and fashion products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion industry.

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Build key management competences for overseeing and running fashion companies, shows and products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion industry!  

The Specialized Master in Fashion Managementat Rome Business school equips managers and professionals to take on a managerial role in the fashion sector, starting with insight into the pattern of success of the ‘Made in Italy’ brand with a focus on fashion, before acquiring an in-depth overview of the world of fashion management, luxury management, fashion branding and communication strategies, fashion event management, sales techniques for the fashion industry, digital fashion transformation and innovation, management of fashion products and services, etc. 

Aims

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

The Fashion Market

  • The fashion industry and its evolution in various cultural and geographical contexts;
  • The fashion system: types of businesses (from haute couture to fast fashion)
  • Elements of consumer sociology
  • Elements of fashion history

Managerial Competencies

  • Business strategy and company organisation
  • Economics and company management
  • Marketing management
  • Digital marketing
  • Accounting and management control
  • Project Management
  • Business Planning
  • Human resource management

Fashion Products

  • Menswear, womenswear, childrenswear
  • Accessories
  • Jewellery
  • Home
  • Beauty and personal care

Fashion Touch Points and Communication Strategies

  • Targeting, experiential branding, and holistic marketing in fashion
  • Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
  • Naming, branding and guidelines for their use
  • Visual Branding and Creative Direction: expressing exclusivity
  • Public relations, the press office, and institutional communication for fashion
  • Analysis and design of web-based supports, and elements of SEO
  • Social networking in the fashion sector
  • Brand monitoring for fashion
  • Retail branding: point of sale furnishing and layout
  • Shows and events

Technological innovation in Fashion

  • Point of sale and interfaces
  • Materials
  • Online presence and mobile app functionality
  • E-commerce and new forms of distribution

Fashion in the Made in Italy domain

  • Case histories, company visits and testimonials
  • Ministero dell’Istruzione, dell’Università e della Ricerca
  • Repubblica Italiana e Camera di Commercio
  • Unione Europea
  • UCAM
  • ASFOR
  • ECBE
  • Project Management Insitute (PMI)

International study tourThe Master’s degree courses include the opportunity to study abroad for a week, which will give you a chance to learn further management models and systems worldwide. A Multicultural environmentThe Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from 5 continents regularly attend its courses. Paid international internshipsInterested attendees may take part in paid internships in numerous Countries at major companies and organisations.

  • International class
  • International faculty
  • Lessons in foreign language 100%
  • International study tours
  • International traineeship
  • Traineeship at international companies
  • Attendance of the master abroad
  • Issuance of foreign diploma and certifications
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • Language test and/or interview
  • Assessment interview
  • Motivational interview
  • Orientation meeting

All applicants must have a three-year degree (or be near completion). Those with relevant professional qualifications or extensive professional experience will also be considered.

Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

Admission Requirements:
  • Bachelor
Maximum number of students admitted: 15
Intake February and April 2022, scholarship up to 25% valid until February, 25th.
Cost of the master: Not declared
Scholarships available
Each student will also get a tablet computer.
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
  • Cultural activities
Ogni anno Rome Business School presenta l’Employment Report, un documento che raccoglie i dati dei risultati ufficiali raggiunti dai nostri studenti ed ex studenti in termini di occupazione e crescita professionale successivamente al conseguimento del loro master presso Rome Business School. I risultati ottenuti sono stati possibili grazie all’impegno dei nostri studenti e l’incredibile professionalità del nostro Career Services che con diligenza e dedizione ha saputo indirizzare gli studenti verso il percorso professionale desiderato nel mondo del lavoro. In particolare, secondo le più recenti statistiche: --Il 77% dei nostri studenti ha utilizzato le competenze tecniche acquisite in questo Master nella propria attuale posizione lavorativa; --il 43% dei nostri studenti ha ottenuto una posizione lavorativa presso grandi aziende multinazionali; --il 37% dei nostri studenti sono attualmente manager di successo; --il 72% dei nostri studenti ha beneficiato di un incremento salariale al termine del corso di studi --il 68% dei nostri studenti ha incrementato le proprie responsabilità lavorative al termine del master; --il 92% dei nostri studenti ha ricevuto nuove proposte di lavoro al completamento del percorso di studi.

  • Job posting
  • Polls about alumni careers
  • Multimedia resources: links/e-books
  • Dedicated office
  • Assessment tool (strenghts, weaknesses, attitude etc.)
  • Start-up support and mentoring
  • CV sending
  • Feedback monitoring
  • International opportunities
  • Companies presentations
  • Careerday
  • Careerday per area (finance, HR, etc.)
  • Support in CV writing
  • Identifying companies for traineeship
  • Orientation seminars
  • In-company training
  • Job hunting tecniques
  • Interview preparation
  • Coaching during company's interviews
  • Traineeship quality monitoring
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Rome Business School

        Master in Fashion Management

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                    Provenance Students Worldwide:
                    Total:
                    10
                    Foreigners:
                    80%
                    Profession Teaching Staff:
                    5%
                    University professors
                    10%
                    Professionals
                    5%
                    Consultants/freelancers
                    50%
                    Managers
                    30%
                    Entrepreneurs
                    * The data could be related to the School and not to the Master