The furniture industry is undergoing profound transformation and therefore companies are reconsidering their product ranges, presence in international market, distribution channels, and product and brand communication. All this requires a strong upgrading of the skills of designers and their ability to relate to added value building.The Master is based on the capacity of Italian companies, working in the furniture industry, to use design as a fundamental lever of competitive advantage and a structural element of corporate culture. The core of the program is focused on the knowledge generated from the advantageous relationships instilled between the Italian production system and the network of professions involved in design. The Master sets its cultural roots in the “Italian model” of rapport between enterprise and design, while also aiming to develop new knowledge in innovation that responds to the challenges posed by technological, social and market changes.The program’s structure takes on a systemic vision of the role of design in the furniture industry, teaming new fields of interest to the traditional focus on product development, along with the growing importance of brands and its tangible and intangible elements of expression
Aims
Job description and final assessment
The master seeks to train international designers for companies and design studios working in the international market, in Italy and abroad. The program trains students for the following roles in the Furniture Industry:
- R&D Managers;
- Designers or Leaders of Product Development Teams;
- Product Engineers or technical experts in the design of furnishing elements;
- Product Portfolio Managers;
- Design Managers or Art/Design Directors;
- Communication and Brand Managers.
