The professional profile developed throughout the course is knowledgable in the fileds of traditional and technical art history and architecture, projects, events and museums management, innovation technology, digitalization of cultural heritage, and business development. The course is taught in Italian (80% of in-class lectures) and English (20% of in-class lectures)
All the activitiesof the course aim at developing a stimulating educational program which is shared with partner companies and organizations in order to foster the students' career path.
The course is combined with in-class lectures, project works, and practical work experience at partner companies and organizations.
The course is taught in Italian (80% of in-class lectures) and English (20% of in-class lectures).
The course includes the following modules: orientation to the job market, organizational variables, principles of marketing, traditional and technical art history and architecture, laws and regulations for the art world, museums and exhibitions, digitalization of the cultural heritage, cultural communication, digital fruition of the cultural heritage, marketing for the non profit sector and cultural leadership, english grammar and conversation, art english.
The Master "Strategic Marketing and Digital Communication" is Master S.I.M. (accredited and promoted by the Italian Society of Marketing).
John Cabot University is an American liberal arts university in the heart of Rome. Founded in 1972, John Cabot University is licensed by the Department of Education of the State of Delaware, accredited by the Middle States Commission on Higher Education, and authorized by the Government of Italy to operate as an American four-year university in Rome. Located in the heart of the Eternal City, John Cabot combines the best qualities of American liberal arts education, with the history and rich cultural heritage of Rome. There is no better way to prepare oneself for a successful and productive role in today’s global world than to choose an education mixing the wealth of a true international experience with the outstanding qualities of the U.S. university system. The future of the world points in the direction of globalization, of multicultural challenges, of the increasing demands of a highly technological work place.
- International class
- International faculty
- Lessons in foreign language 20%
- Traineeship at international companies