Gain insight into the different activities that make up the marketing mix and other essential communication strategies.
Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei).
More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value.
Aims
The MSc in Marketing is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career.
The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You learn from an internationally recognised team of marketing and business experts, and you are encouraged to pursue your own development as an individual with marketing expertise and real-world skills that are in demand.
