This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.
MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising and you’ll develop your intellectual, imaginative, creative and aesthetic skills and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology.
Aims
If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.
Structure
Phase One
Runs from your induction in September until January. You will take two units of study, which run in parallel:
Creative Industry (40 credits)
Innovative Methods (20 credits)
Phase Two
Commences on your return in January and continues until the end of the spring term when you break for Easter. Two units running in parallel:
Creative Laboratory (40 credits)
Technological Futures (20 credits)
Phase Three
Represents the culmination of your studies.
