Licensing & Brand Extension POLI.design

The Course examines the variables essential to start and manage a top-of-the-range licensing process, by analysing the increasingly stringent relations with the activities of Brand Extension and Contract until Merchandising. Areas and activities today interconnected with a common goal: to seek business growth by brand application with positive results.The proposed training consists of 4 modules which enable students to grasp the necessary issues in order to to engage in the profession of Licensing Manager through the study of information related to the contexts of strategy, planning, communication and distribution.

Sara Giussani Website

The Course examines the variables essential to start and manage a top-of-the-range licensing process, by analysing the increasingly stringent relations with the activities of Brand Extension and Contract until Merchandising. Areas and activities today interconnected with a common goal: to seek business growth by brand application with positive results.

Aims

The Licensing Manager is not only concerned with the design and the formal and technology aspects of a product, but has assumed an integral role in all stages of the cycle: production, distribution and communication. Licensing, in fact, does not mean only to license one's own brand, but also includes brand extension, merchandising and contract construed as ways of extending one's brand to other sectors or other markets.The course is aimed at graduates from schools and faculties of design, engineering and architecture, business administration, marketing and communications. Candidate profiles not matching these categories may be evaluated by management for admission.

The proposed training consists of 4 modules which enable students to grasp the necessary issues in order to to engage in the profession of Licensing Manager through the study of information related to the contexts of strategy, planning, communication and distribution.

  • International class
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • Portfolio assessment

The selection process is based on qualifications and an interview.  Applicants must submit a curriculum vitae to formazione@polidesign.net.  The admissions board will oversee the process.

Admission Requirements:
  • No minimum requirement
Ask for more information: formazione@polidesign.net
Cost of the master: 2000 VAT excluded
Scholarships available
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services

  • Book and/or database of graduates
  • Polls about alumni careers
  • CV sending
  • Feedback monitoring
  • International opportunities
  • Identifying companies for traineeship
  • Coaching during company's interviews
  • Traineeship quality monitoring
Activities related to Alumni Community:
  • Alumni association
  • Presence in social network
  • Newsletter
Request more information from:
POLI.design

Licensing & Brand Extension

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Licensing per i Beni di Lusso

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Provenance Students Worldwide:
Detail of origin:
Europe
40%
20%
15%
15%
10%
Italy
30%
15%
15%
20%
20%
Gender:
50%
50%
Job Experience:
YES50%
NO50%
Age of participants:
  • Under 25

    20%
  • 26 - 30

    30%
  • 31 - 35

    30%
  • Over 35

    20%
Total:
100
Foreigners:
10%
Profession Teaching Staff:
90%
University professors
5%
Researchers/lecturers/visiting professors
5%
Professionals
* The data could be related to the School and not to the Master