MSc in Strategic Marketing Cranfield School of Management

This programme will give you the specialised skills and knowledge to become a successful marketing leader of the future. You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Admission Website

An MSc for your academic and professional ambitions

  • Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in Harvard Business Review or Sloan Management Review.
  • Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing. 
  • Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
  • Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.
  • The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
  • Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

The MSc in Strategic Marketing is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree.  CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals.

The MSc in Strategic Marketing is also one of only a few master's degrees in the UK that is accredited by the Market Research Society (MRS). This means that while studying for your master's in marketing, you also have the opportunity to work towards achieving the MRS Advanced Certificate in Market and Social Research Practice, and with appropriate work experience you will be eligible to join the Market Research Society after graduation.

Aims

This course is designed for recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing. It is also suitable for marketing professionals looking to enhance their knowledge and skills and progress their career.

Our MSc in Strategic Marketing faculty are experts in their field and have considerable industry experience. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures.

Our faculty are supported by a team of international visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom.

The leadership of the course is informed by a panel of high-profile marketing professionals, the Practice Advisory Board. Our Practice Advisory Board informs the design and development of the master's in marketing programme. Comprising leading figures from the world of marketing, it recommends additions and amendments to the course to reinforce its relevance to the modern marketing world.

The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.

Assessment Taught modules 60%, MSc thesis project 40%

Core modules

  • Managing Brands
  • Marketing Communications
  • Big Data-Marketing Analytics
  • Retailing and Omnichannel Management
  • CRM and Customer Experience
  • Market Research and Insight
  • Marketing Consultancy Project
  • Research Methods
  • Marketing Strategy and Planning
  • Digital Marketing and Retail
  • Accounting for Marketing and Retail Managers
  • Sales Management
  • B2B Customer Management

  • International class
  • International faculty
  • International study tours
20% scholarships for all successful UK applicantsRegister for our next Open Day on Wednesday 26 May 2021
Cost of the master: Not declared
Scholarships available
At the Cranfield campus we offer a wide range of accommodation options for our students; including accommodation for full-time single students, couples and families. All of our on campus accommodation is located within a short walking distance to all other on campus facilities. You may prefer to live off campus in the local community; we also maintain listings of private accommodation - from rooms in shared houses, to apartments and family homes.
  • Shuttle service
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
  • Canteen/Meal tickets
  • Housing capacity 3000
  • Sport activities
  • Cultural activities
Career Development Service activities available to our students include:Preparing you for interviews Preparing you for assessment centres and psychometric testsCareer planning workshopsWriting a successful CVAssisting your job searchIndividual appointments with a career consultantA searchable online CVOn-campus recruitment presentationsUniversity Careers FairSector specific events Job matching service – matching students to specific rolesEmail alerts and LinkedIn posts to notify you of career opportunitiesInformation on early application deadlinesNetworking opportunities through the alumni associationAccess to research information and databases

  • Job posting
  • Book and/or database of graduates
  • Polls about alumni careers
  • Dedicated office
  • Assessment tool (strenghts, weaknesses, attitude etc.)
  • CV sending
  • International opportunities
  • Companies presentations
  • Careerday per area (finance, HR, etc.)
  • Support in CV writing
  • Job hunting tecniques
  • Interview preparation
  • Coaching during company's interviews
We have a global alumni network of over 18,000 members in over 120 countries. As a student, you will gain access to this influential network and the career development opportunities it provides, as well as to the broader Cranfield University alumni network of over 55,000 members. Many of our alumni hold senior management positions and are happy to advise students on career paths, key industries and employers.
Activities related to Alumni Community:
  • Alumni association
  • Presence in social network
  • Alumni in the teaching body
  • Meetings with alumni
  • Workshops
  • Reunions
  • Polls
  • Yearbook
  • Lifelong mailings
  • Magazine
  • Newsletter
  • Blog/Forums
  • Alumni Directory
  • Business and sport club
  • Facilitations for executive programs
Request more information from:
Cranfield School of Management

        MSc in Strategic Marketing

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                    • Other editions
                    • Wharley End - United Kingdom September 27, 2021

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                    Provenance Students Worldwide:
                    Gender:
                    40%
                    60%
                    Age of participants:
                    • Under 25

                      10%
                    • 26 - 30

                      80%
                    • 31 - 35

                      10%
                    Total:
                    82
                    Foreigners:
                    45%
                    Profession Teaching Staff:
                    100%
                    University professors
                    * The data could be related to the School and not to the Master