Our Strategic Marketing MScat Cranfield School of Management is a top-ranked marketing MSc. It is ranked 5th in the UK and 15th in the world byQS World University Rankings: Masters In Marketing 2022.
Our marketing MSc equips you with the advanced knowledge and skills to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media, and big data marketing analytics.
This course is designed for recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing. It is also suitable for marketing professionals looking to enhance their knowledge and skills and progress their career.
Our MSc in Strategic Marketing faculty are experts in their field and have considerable industry experience. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures.
Our faculty are supported by a team of international visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom.
The leadership of the course is informed by a panel of high-profile marketing professionals, the Practice Advisory Board. Our Practice Advisory Board informs the design and development of the master's in marketing programme. Comprising leading figures from the world of marketing, it recommends additions and amendments to the course to reinforce its relevance to the modern marketing world.
The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.
Assessment Taught modules 60%, MSc thesis project 40%
- Managing Brands
- Marketing Communications
- Big Data-Marketing Analytics
- Retailing and Omnichannel Management
- CRM and Customer Experience
- Market Research and Insight
- Marketing Consultancy Project
- Research Methods
- Marketing Strategy and Planning
- Digital Marketing and Retail
- Accounting for Marketing and Retail Managers
- Sales Management
- B2B Customer Management
- International class
- International faculty
- International study tours