Master in Creative Advertising NABA Nuova Accademia di Belle Arti Milano

The Master program in Creative Advertising-NABA offers in-depth understanding of communication and advertising strategies and provides the necessary copywriting, storytelling and marketing skills to create and develop original, innovative and effective advertising campaigns. Graduates will have the skills to launch careers in art direction and copywriting in creating agencies worldwide as:›› Creative directors›› Brand consultants›› Media planners›› Copywriters›› Art directors

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Students of the Master in Creative Advertising of NABA will focus on the development of different skills in copywriting, storytelling and art-direction, in order to design ADV campaigns.

This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You will prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Students will enhance their portfolios, thanks to the participation in prestigious international creative competitions. Upon completing the workshops, students will be offered the opportunity to undertake work placements.

To complete the Master’s program, students will be required to produce a dissertation project, which will be evaluated by a panel of faculty and external professionals. Eligible graduates will receive an Academic Master’s Degree awarded by NABA Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research.

Aims

PROFESSIONAL PERSPECTIVES

Graduates in Master in Creative Advertising will have the theoretical and technical abilities to take on various professional roles within advertising including

  • art director,
  • graphic designer,
  • copywriter,
  • creative storyteller,
  • creative account manager,
  • advertising consultant,
  • product and/or brand manager,
  • promotion and PR manager,
  • communication planner.

Graduates may also work in TV or radio stations, creative departments, corporate marketing departments, design consultancies or studios, public relations companies, or publishing.

STARTING DATE: October 2021

DURATION: 1 year

LANGUAGE: English

TITLE: Academic Master's degree

CREDITS: 60 cfs

Placement rate: 89% (cert. IPSOS Observer)

CURRICULUM

Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and Applications, Integrated New Media.

Masters and courses are recognized by the Italian Ministry of Education, Universities and Research (MIUR) as a Master of Arts degree (120 CFs).

Through exchange programmes, NABA's International Office encourages and supports students wishing to study abroad.The office promotes educational experiences at numerous prestigious international partner universities worldwide. Thanks to this vast international network, students at NABA are able to spend periods of study abroad, enriching their educational curriculum and laying the groundwork for increasingly international future careers.International study opportunities are mainly provided as part of the Erasmus+ project promoted by the European Commission, the International Exchange Program for destinations outside of Europe, the Semester Abroad Program at the Galileo Global Education and short summer courses.NABA counts more than 50 cooperation agreements with European academies and universities through the Erasmus+ Programme; the Academy also counts more than 20 international cooperation agreements with several universities outside Europe.

  • International class
  • International faculty
  • Lessons in foreign language 100%
  • Issuance of foreign diploma and certifications
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • Portfolio assessment
  • Language test and/or interview
  • Motivational interview
  • Orientation meeting
Cost of the master: Not declared
Scholarships available
  • Canteen/Meal tickets
  • Laboratories
  • Cultural activities
  • Wifi access
  • Disability services
NABA's Career Service helps students and graduates identify and apply for internships and staff positions with prospective employers. 89% of NABA graduates find employment during the first year after graduation (data certified by Ipsos Observer regarding 2015 NABA graduates). Students also receive advice and assistance in drafting their résumés, writing job search letters, and organizing their professional portfolios.NABA has developed strong relationships with leading companies that provide internships for NABA students. Among them are: Aldo Cibic of Cibicworkshop, Azimut Benetti Group, Bonetto Design International, Festina Italia, Giochi Preziosi, Giorgio Armani, Intégral Ruedi Baur et Associés, Luxottica, Pininfarina Extra, Studio Italo Rota & Partners, Tagua, the Swatch Group, and Zanotta.

  • Dedicated office
  • Assessment tool (strenghts, weaknesses, attitude etc.)
  • Identifying companies for traineeship
  • In-company training
Request more information from:
NABA Nuova Accademia di Belle Arti Milano

        Master in Creative Advertising

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                    • Other editions
                    • Milan - Italy October 4, 2021
                    NABA - Nuova Accademia di Belle Arti

                    NABA - Nuova Accademia di Belle Arti

                    Social stream

                    Provenance Students Worldwide:
                    Detail of origin:
                    Europe
                    20%
                    20%
                    20%
                    20%
                    20%
                    Italy
                    20%
                    20%
                    20%
                    20%
                    20%
                    Gender:
                    50%
                    50%
                    Job Experience:
                    YES30%
                    NO70%
                    Age of participants:
                    • Under 25

                      30%
                    • 26 - 30

                      30%
                    • 31 - 35

                      30%
                    • Over 35

                      10%
                    Total:
                    15
                    Foreigners:
                    30%
                    Profession Teaching Staff:
                    10%
                    University professors
                    20%
                    Researchers/lecturers/visiting professors
                    35%
                    Professionals
                    5%
                    Consultants/freelancers
                    30%
                    Artists
                    * The data could be related to the School and not to the Master