The aim of the MA Marketing Communications course at University of westminster is to enhance your career prospects through knowledge and understanding of industry best-practice, balanced with academic theory. The curriculum is designed to give you an understanding of the marketing communications channels and tools that underpin the development of an integrated marketing communications strategy, which you deliver to complete the course.
It covers both the development of a communications message, along with the media and channel opportunities that together deliver an integrated marketing communication campaign. This involves the disciplines of branding, advertising, public relations, promotional marketing, digital marketing communications (including direct and interactive marketing and social media) and is underpinned by an in-depth understanding of consumers obtained through research and the exploration of branding.
All students will be initially enrolled on the MA to give you time to appreciate the different emphasis of each degree and reflect on your own ability, strengths and future career development. You will make your decision during the first semester of your study as to whether to continue to follow the MA or pursue the MSc.
Aims
Job roles
Graduates of this course may go on to such roles such as:
- Account executive
- Brand builder/manager
- Campaign optimisation executive/campaign manager
- Client consulting manager
- Content manager
- Customer experience strategist
- Digital marketing executive/Head of digital
- Founder & CEO
- Marketing coordinator/manager
- Media buyer
- PR officer/manager
- Sales & marketing manager
- Social media manager
Graduate employers
Graduates from this course have found employment at organisations including:
- Adidas
- Aira
- AKQA
- CSM Sport and Entertainment
- Diageo
- DWA Media
- IMG Media
- M&C Saatchi
- McCann
- McLaren Automotive
- MediaCom
- Press Association
- Propaganda
- Quantum
- Rufus Leonard
- Sky
- the7stars
- Tribal DDB
- Wavemaker
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
Two new optional modules enable you to specialise in one of two career directions – data analytics (MSc route) or creative development (MA route) – taking you deeper into those fields. On the MSc, you’ll explore a range of quantitative research methods and techniques, such as the use of programmatic advertising and the evaluation of media effectiveness. MA students will focus on the planning processes typically used in advertising agencies, likely to be of particular interest if you have a flair for or interest in creativity and its application in the communications industry.
Professional Courses
CILEx Level 3 Certificate in Law and Practice Year 1, CILEx Level 3 Professional Diploma in Law and Practice Year 2, CILEx Level 3 Single Subject Certificate, CILEx Level 6 Graduate Fast-track Diploma, CILEx Level 6 Professional Higher Diploma in Law and Practice Year 1, CILEx Level 6 Professional Higher Diploma in Law and Practice Year 2, CILEx Level 6 Single Subject Certificate, Human Rights, Legal Practice Course (LPC)
