The First level university master’s degree "Art Direction & Copywriting" is set up as a workshop where great mastery of practical skills is joined by study, research, and planning. Work is carried out as in large communication agencies, integrating greater propensity for experimentation with new media and new languages.
This master's program brings together research modules on innovation in the field, on new technology, and on Italian and overseas state-of-the-art creativity and project work. These modules put in place the same dynamics that pertain in real-world work but open to out-of-the-ordinary experimentation.
Aims
This Master’s degree develops the skills needed to fill the roles of art director and copywriter at communication agencies through various forms of project work in pairs and groups, each under the direct guidance of a different creative director.
The First level university master’s degree "Art Direction & Copywriting" is set up as a workshop where great mastery of practical skills is joined by study, research, and planning. Work is carried out as in large communication agencies, integrating greater propensity for experimentation with new media and new languages.
- International class
