Master in Brand Communication POLI.design

ASSOCOM and POLI.design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the field of communication and those that belong to the most innovative fields at the Politecnico di Milano. The Specializing Master aims to employ the proper tools to manage the ongoing changes and fill a need to coordinate strategic thinking for the brand, at whose heart lies brand equity. The Specializing Master in Brand Communication is held at the Politecnico di Milano Design School.

Ufficio Formazione Website

ASSOCOM and POLI.design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the field of communication and those that belong to the most innovative fields at the Politecnico di Milano.  The Specializing Master aims to employ the proper tools to manage the ongoing changes and fill a need to coordinate strategic thinking for the brand, at whose heart lies brand equity.  The Specializing Master in Brand Communication is held at the Politecnico di Milano Design School.

Aims

This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new  technological contexts.  The learning itinerary traverses all the features of communication design, focusing especially on the set of factors that enable students to build brand equity, the true core of the communication process. Training calls for effective career-building preparation at both the individual and the group levels, particularly developing aptitude for teamwork, a distinctive feature of communication professions.

General TrainingThe intent of this first part is to get to a leveling of the knowledge of the participants, from which to deal with the modules for the specialized training:

  • The forms of communication;
  • Creativity and lateral thinking;
  • Economics scenarios ;
  • Consumer system ;
  • Brand design.

Specialist TrainingDevelops the study of the skills needed to deal with the different roles involved in the project of Brand strategic communication, starting from marketing, before moving to the deepening of the advertising and creative processes that lies behind the work in the agencies, up to the study of the structures and roles that characterize the world of the media:

  • Marketing, communication, society (CSR);
  • Advertising and agency processes;
  • Account and strategic planning;
  • Media;
  • Creativity;
  • Empowerment.

  • International class
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • Portfolio assessment

Foreign students may present equivalent degrees earned abroad.

The selection process is based on qualifications and an interview.  Applicants must submit a curriculum vitae and a portfolio to formazione@polidesign.net.  The admissions board will oversee the process.

Admission Requirements:
  • Bachelor
  • Equivalent qualification
Ask for more information: formazione@polidesign.net
Cost of the master: 12000 VAT excluded
Scholarships available
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services

  • Book and/or database of graduates
  • Polls about alumni careers
  • CV sending
  • Feedback monitoring
  • International opportunities
  • Identifying companies for traineeship
  • Coaching during company's interviews
  • Traineeship quality monitoring
Assocom - Association of Communication Companies - founded in 1949, has headquarters in Milan - Via Moscova 40 Currently it represents 80 media companies, national and multinational companies operating in Italy.
Company Sector
  • Project Work
  • Lectures
  • Internship
ASSOCOM
Total Partnership: 1
Activities related to Alumni Community:
  • Alumni association
  • Presence in social network
  • Newsletter
Request more information from:
POLI.design

        Master in Brand Communication

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                    MBC master in brand communication

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                    Provenance Students Worldwide:
                    Detail of origin:
                    Europe
                    40%
                    20%
                    15%
                    15%
                    10%
                    Italy
                    30%
                    15%
                    15%
                    20%
                    20%
                    Gender:
                    50%
                    50%
                    Job Experience:
                    YES50%
                    NO50%
                    Age of participants:
                    • Under 25

                      20%
                    • 26 - 30

                      30%
                    • 31 - 35

                      30%
                    • Over 35

                      20%
                    Total:
                    100
                    Foreigners:
                    10%
                    Profession Teaching Staff:
                    90%
                    University professors
                    5%
                    Researchers/lecturers/visiting professors
                    5%
                    Professionals
                    * The data could be related to the School and not to the Master