Digital Strategy is a first level university Specializing Master of the Politecnico di Milano, an evolution of "Specializing Master SNID - Social Network Influence Design", which was created with the objective of training professionals to plan, coordinate, and monitor digital marketing and communication strategies.
The training program focuses on the transmission of a single method of design and technical expertise, that enables candidates to interpret the changes taking place in the current communication landscape and the opportunities offered by new technology scenarios, and to assist companies in the transition from traditional to integrated forms of communication.
Listening, Strategy, and Monitoring are the pillars of the educational process in a mix of disciplines that allows you to design and implement digital communications ecosystems in line with the conversion lenses of the brand and consistent with the latest methodologies UX Design, according to a markedly user-centred approach, the indisputable mark of the School of Design at the Politecnico di Milano.
Aims
The Specializing Master in Digital Strategy trains professionals capable of designing and managing digital communication and marketing strategies and to coordinate the different figures necessary to the process. Thanks to the project approach and the context interpretation skills developed during the Master's, candidates are able to operate in diverse markets and sectors through:
- entrepreneurship and professional services;
- insertion in communication agencies;
- insertion in large, medium and small companies.
The candidate acquires in the course of training the necessary strategic and project management skills, experience in selected communication languages, and mastery of technicalities that allow him/her to play different roles in the market:
- Digital strategist;
- Digital content specialist & community manager;
- Digital PR & reputation manager;
- Esperto di digital ADV;
- Data Scientist.
The training path is structured as follow:
#1. Module METHOD Designing marketing strategies and digital communication In this phase, students will learn to design marketing strategies and online communications and to manage the professionals necessary to the process.
#2. Module CONVERSION Designing user centered systems aimed to the conversion It provides the skills to realize driven conversion of communication systems in which each channel is designed to achieve specific and measurable objectives.
#3. Module SPECIALIZATION Acquire tools and technicalityIn this phase, students will have the opportunity to deepen, through theoretical and practical lessons, the main themes of the digital communications landscape.
#4. Module NEW MARKETS Digital event, digital innovation, digital retail
#5. Module EMPOWERMENT AND CERTIFICATIONS Be more competitive in the job marketIn this phase, students work to enhance their professional role, through:
- a custom personal branding path, where industry experts will help each student to outline their competitive edge and to value their professional skills;
- a training path to learn the basics of PM;
- a focus on managing relations with technology providers, to make digital strategist autonomous and self-conscious in the work processes and budget management also from this point of view.
#6. Module PROFESSIONALISATION Test yourself in real projectsThe design skills acquired by the students will be tested with three project work; briefings will be assigned by real customers, from different sectors: consumer, business, government, nonprofit and p2p economy.The class, divided into groups, will work as a true communication agency, respecting deadlines and targets, and testing them throughout the sales process with the customer.
#7. INTERNSHIPGet into the job world.
A final exam will formalize the path done by each student.
- International class
