Master in Digital Strategy

The Specializing Master in Digital Strategy at Poli.Design aims to train professionals able to design, coordinate and monitor business strategies, digital marketing and communication.LISTENING, STRATEGY and MONITORING are the pillars of the process that will lead the class to create digital communication ecosystems in line with the values ​​and objectives of the brand, with particular attention to the relationship between the company and the users of the network. The end user will be at the center of the strategic path, according to a User Centered Design approach. The outgoing figure will be able to design and manage digital transformation strategies for business, marketing and communication and can fill the following roles: Digital Strategist, Digital Project Manager, Digital Account and Digital Innovation Officer.

Ufficio Formazione Website

  • 00390223997208
  • MA
  • Italian
  • Full time
  • 1500 Hours

Digital Strategy is a first level university Specializing Master of the Politecnico di Milano, an evolution of "Specializing Master SNID - Social Network Influence Design", which was created with the objective of training professionals to plan, coordinate, and monitor digital marketing and communication strategies. 

The training program focuses on the transmission of a single method of design and technical expertise, that enables candidates to interpret the changes taking place in the current communication landscape and the opportunities offered by new technology scenarios, and to assist companies in the transition from traditional to integrated forms of communication.  

Listening, Strategy, and Monitoring are the pillars of the educational process in a mix of disciplines that allows you to design and implement digital communications ecosystems in line with the conversion lenses of the brand and consistent with the latest methodologies UX Design, according to a markedly  user-centred approach, the indisputable mark of the School of Design at the Politecnico di Milano.


The Specializing Master in Digital Strategy trains professionals capable of designing and managing digital communication and marketing strategies and to coordinate the different figures necessary to the process. Thanks to the project approach and the context interpretation skills developed during the Master's, candidates are able to operate in diverse markets and sectors through: 

  • entrepreneurship and professional services;
  • insertion in communication agencies; 
  • insertion in large, medium and small companies. 

The candidate acquires in the course of training the necessary strategic and project management skills, experience in selected communication languages, and mastery of technicalities that allow him/her to play different roles in the market: 

  • Digital strategist;
  • Digital content specialist & community manager; 
  • Digital PR & reputation manager; 
  • Esperto di digital ADV;
  • Data Scientist.

The training path is structured as follow: 

#1. Module METHOD Designing marketing strategies and digital communication In this phase, students will learn to design marketing strategies and online communications and to manage the professionals necessary to the process.

 #2. Module CONVERSION Designing user centered systems aimed to the conversion It provides the skills to realize driven conversion of communication systems in which each channel is designed to achieve specific and measurable objectives. 

#3. Module SPECIALIZATION Acquire tools and technicalityIn this phase, students will have the opportunity to deepen, through theoretical and practical lessons, the main themes of the digital communications landscape. 

#4. Module NEW MARKETS Digital event, digital innovation, digital retail 

#5. Module EMPOWERMENT AND CERTIFICATIONS Be more competitive in the job marketIn this phase, students work to enhance their professional role, through:

  • a custom personal branding path, where industry experts will help each student to outline their competitive edge and to value their professional skills;
  • a training path to learn the basics of PM;
  • a focus on managing relations with technology providers, to make digital strategist autonomous and self-conscious in the work processes and budget management also from this point of view.

#6. Module PROFESSIONALISATION Test yourself in real projectsThe design skills acquired by the students will be tested with three project work; briefings will be assigned  by real customers, from different sectors: consumer, business, government, nonprofit and p2p economy.The class, divided into groups, will work as a true communication agency, respecting deadlines and targets, and testing them throughout the sales process with the customer. 

#7. INTERNSHIPGet into the job world

final exam will formalize the path done by each student.

  • International class
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • Portfolio assessment

Foreign students may present equivalent degrees earned abroad.

The selection process is based on qualifications and an interview.  Applicants must submit a curriculum vitae and a portfolio to  The admissions board will oversee the process.

Admission Requirements:
  • Bachelor
  • Equivalent qualification
EARLY BIRD 10% to enroll in our Specializing Masters starting in spring 2022 and autumn 2022
Cost of the master: 11000 VAT excluded
Scholarships available
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services

  • Book and/or database of graduates
  • Polls about alumni careers
  • CV sending
  • Feedback monitoring
  • International opportunities
  • Identifying companies for traineeship
  • Coaching during company's interviews
  • Traineeship quality monitoring
Activities related to Alumni Community:
  • Alumni association
  • Presence in social network
  • Newsletter
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        Master in Digital Strategy

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                    • Other editions
                    • Milan - Italy January 23, 2023

                    Social stream

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                    • 26 - 30

                    • 31 - 35

                    • Over 35

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