The IDEA Exhibition Design - The Architecture of Exhibition, first-level, university Specializing Master, now in its ninth edition, aims to turn out highly qualified professionals in exhibition design. Exhibition design is the planning that involves places, spaces, and architecture to set up conceptual apparatus, physical facilities, exhibits, and installations whose purpose is communication in the broadest sense.
The objective of this Specializing Master is to train a new kind of professional designer whose specialist skills lie in the various application domains of exhibition design (shows, trade fairs, museums, sales outlets, events and stage setting). These professionals need cultivated dynamism that will enable them to respond with expertise to the varied scales of exhibition design and to the multifaceted briefs they are commissioned with. Above all, they have to have a high awareness of their identity and skill.
This Specializing Master includes courses with occupationally oriented content that is highly professional. Teaching faculty include selected professionals at the top of their fields, many of whom are members of IDEA, the Italian Association of Exhibition Designers. Lasting 12 months, the course program comprises of 1500 hours overall, half of which consists of classroom instruction and half of independent study, and is divided into three modules.
- International class