Master programs and postgraduate courses in advertising trasfer to graduates with bachelor's or master's degree the skills needed to operate successfully in this sector which requires creativity and imagination but also deep knowledge of rules that is absolutely essential to acquire. Boys and girls interested in a career related to marketing but also in slogans, claims, promotional campaigns can become students of these graduate programs to learn how to implement strategies and advertising activities related to both brands, products or services activities of social interest. They are paths of improvement for men and women creative accounts of communication agencies whose job is to invent and design campaigns to promote effectively products and services of the customer.
Career opportunities
Graduates of the master's degree in advertising can play roles such as copywriters, graphic designers, art directors, brand and advertising managers, digital media and communication experts.
The International Master in Media and Communication Management aims to uncover your potential and empower your skillset with the objective of taking on leading responsibilities in the media industry and reaching top management roles in Communication divisions.
The International Master in Marketing Management is a 12 month programme offered by POLIMI Graduate School of Management in collaboration with IBM, Nielsen and UM McCann, training in Marketing Management with a special focus on Digital Marketing, Big Data, Customer Experience.
The International Part Time MBA is the 20-month program taught entirely in English of POLIMI Graduate School of Management designed for talented professionals who want to acquire top managerial skills without interrupting their career.