What will I study?
Digital media technology is at the heart of modern life. At work, in education, in leisure and entertainment, even in sport, digital tools and devices are everywhere. How we communicate, our social life, the core of our society, is now based on digital media. Design, also, continually shapes contemporary experience. The products and services we use, the environment we inhabit, the information we use, or are presented with, are all designed with specific intent. Things that are not themselves digital are commonly designed digitally.
Digital design requires a multi-perspective approach to developing media and interactive experiences, and this programme deals with the complex relationships between design and digital media. Our programme is practice-led and there are significant demands on our students to create innovative design for, and with, digital media and technologies across a range of creative contexts that can include:
- visual design
- user interface and experience
- interactive media
- mobile web applications
- virtual environments
- Acquire and develop specific practice-led design knowledge in a context of a broadly-based foundation of digital media
- Develop their ability to work cooperatively in groups in the context of design
- Gain understanding of reflective, analytical and critical frameworks that will enable them to identify and articulate the potential for advanced creative design with and for emerging media
- Understand of the scope and limitations of digital applications and practices in design
- Develop creative and commercial skills and experience appropriate to professional employment in design and digital media
Prospects for employment are diverse. During this programme, students create project work that may include:
- integrated elements of graphic design and three dimensional modelling
- interactive and immersive media
- moving image and animation
- user interfaces and user experience
- augmented and virtual reality
- web and mobile applications
- creative coding
- data visualisations
- digital art installations
Our graduates work in all these areas, as well as:
The programme’s critical and reflective framework is also ideal if you are considering continuing on to advanced research at a doctoral level.
Teaching is through a combination of lectures, seminars, tutorials, practical sessions and critique. Projects encourage original thinking and independent achievement within a framework of team-working and creative ability.
In the first semester, the programme focuses on developing design thinking and digital skills, exploring approaches to design of interactive media, and discussion of cultural theories about living and working with digital media. Teaching is through a combination of lectures, seminars, tutorials, practical sessions and studios.
In the second semester, the focus moves to dynamic and data-driven web applications, immersive experiences such as game design, cross-disciplinary design and the artistic dimensions of design as creative practice. Students are given the option to include subjects offered by other Schools within ECA and across the wider University of Edinburgh.
The programme concludes with a self-directed but supervised research-led final design project over the summer period in an appropriate area of design and digital media.