MSc in Marketing French Excellence (Rouen) Neoma Business School

Programme objectives

The programme uses examples from global industries where France excels to teach advanced marketing theory and techniques.

The MSc Marketing French Excellence at Neoma Business school prepares students for a career in international marketing by:

• Focusing on French centres of excellence as benchmarks for developing wide-ranging knowledge and understanding of France’s outstanding position in international marketing.
• Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
• Providing managerial and operational skills needed to excel in the world of international marketing.
• Studying recent developments in French academic research and practical problem-solving to develop the ability to adapt and innovate in real time.

Finalité

Targeted professions

A few of the possible jobs that students can aim for:

• Marketing Manager
• Category Manager
• Brand Manager
• Event Manager
• Marketing Operations Manager

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme, the programme participants have to validate 60 ECTS credits.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Critères d'évaluation des demandes:

• Examen