Our MSc Marketing at ARU, Anglia Ruskin University is designed to appeal to both students with prior knowledge of marketing and those who are new to the subject. The knowledge acquired will provide a substantial underpinning in the theoretical elements that drive the marketing function and the skills taught will provide a wide range of capabilities required for working in marketing within an increasingly dynamic and global marketplace. These skills include the ability to conduct market research, to utilise web based and social media to heighten the effectiveness of the marketing function, critical analysis skills, as well as an enhanced ability to communicate across a variety of marketing contexts.
This course is open to students who have either studied marketing or business at an undergraduate level, or those from other disciplines who have suitable qualifications, experience and interest in Marketing. Employers are seeking graduates with digital skills who know how to enhance marketing activities through social media. Our specific module in Digital Communications will address this requirement. The course is designed to provide the skills and knowledge to successfully pursue, or progress, a career in marketing across a variety of roles and functions.
- Research Methods for Business and Management
- Marketing Planning
- Principles of Marketing Management
- Digital Marketing Communications
- Marketing Strategy Simulation
- International Marketing and Brand Management
- Postgraduate Major Project