Tourism Management is a Major of the Luiss Master in Fashion, Luxury & Tourism Management
The tourism industry is expected to continue growing and increasing in economic relevance for the next two decades. This growth will result in industry changes, more intense competition and new forms of cooperation among public and private actors as well as small companies and large international groups.
In this environment, the quality of human resources will be even more important for a company’s success. It will require a mix of capabilities to exploit opportunities offered by technology, to build networks among different actors and assets and to create complex tourist products. The Master in Tourism Management will give you the tools to stand out in the sector, to create complex products, to develop new business models and to exploit the opportunities offered by technology.
And where better to study for a career in tourism management than at the Luiss Business School campus in the heart of Rome, one of the world’s most visited cities.
Endgültigkeit
Objectives
The Master provides students with 60 ECTS credits. It prepares professionals for the Tourism Industry, building technical and managerial knowledge to operate in the field.
Learning methods and key courses
- Top managerial education
- Combination of lectures and labs
- Field project
- Business fundamentals
- Analytical tools in tourism
- Electives in hotel management, culture, e-business and luxury
General management
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Strategy
- CRM & Promotion
- Accounting & Performance Measurement
- Financial Management
- Organisation & HRM
- Digital & Social Media Marketing
- Corporate Sustainability
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Organisation & HRM in Tourism
- Legal Issues in Tourism
- Management of Tourism Destinations
- Hotel Strategic Management
- Hospitality Management
- Luxury Channel & Distribution Management
- Economics of Tourism
Advanced courses
The advanced courses provide students with an in-depth perspective on specific business aspects, adopting a more practical approach.
- Revenue & Yield Management
- Transportation Management
- Management of Tour Operators
- E-Business in Tourism
- Data management in Tourism
- Internationale Klasse
- Fremdsprachenunterricht 100%
