Master in Art Direction & Copywriting POLI.design fondato dal Politecnico di Milano

The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.
The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.
To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.
The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.

Aims

During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.

The Art Direction & Copywriting “Laboratoriominiera” Specializing Master is aimed at those who intend to join the job market, bringing with them a passion, for creative work in brand communication.  They will also bring theoretical know-how and professional skills that encompass the far-reaching changes underway in the communication trades as advertising yields to integrated next-generation public relations.  The Specializing Master is designed for students who already hold a first- or second-level university degree.

Admission Requirements:

• Bachelor
• Equivalent qualification