Professional Master in Marketing & Sales Rome Business School

The Professional format of Rome Business School’s Master in Marketing & Sales is structured to provide participants with a thorough preparation for the Marketing & Sales sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyse all the specific subjects and aspects of Marketing & Sales, as well as providing an in-depth insight into innovative and responsible leadership, industry current and future trends and best practices, as well as how they can be effectively applied to the Marketing & Sales Industry.

Office of Admissions

The current business environment is evolving rapidly. Globalization, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. The market demands professionals with solid training, who have a sound knowledge of new modern marketing and sales trends & technologies, with experience and insight into the organizational aspects that generate corporative value and who have solid managerial skills. Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. 

This Master offers to participants: 

  • Solid marketing & Sales advanced & intensive training and knowledge, 
  • Didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business 
  • Gives the ability to turn the existing technologies and current trends into a competitive professional advantage. 

Participants will learn the current marketing & sales best practices and how they are successfully applied towards digital marketing business practices and social media. 

This program is suitable for fully employed professionals and managers, since the distance learning mode gives the flexibility to schedule study patterns and tasks tailored to participants lifestyle.   

 

Contents

  • Focusing and Specializing 

Develop the competencies required to address and enhance new needs in different areas of the organization. Identify and develop effective managerial strategies for Marketing and Sales industry companies.

In this first didactic module, you will have the opportunity to specialize in: 

  • Mastering Marketing Management
  • Mastering Sales Management
  • Performance Digital Marketing & Sales
  • Sales and Marketing Strategies
  • Be a Future-Oriented Leader

Learn about new trends & innovation in the Marketing and Sales industry, with a focus on best practices of the future.

In particular, you will be prepared on following topics of New trends & Future Challenges in Marketing & Sales:

  • Future Trends & Future Challenges of Marketing and Sales
  • Marketing Innovation – New Product 
  • Best Marketing & Sales practices for 2021 (Case studies)
  • Ethics in Sales & Marketing
  • Capstone Project

Teamwork project with a scope to develop either a Marketing & Sales plan that will accomplish a business goal in the area of marketing and sales, of an existing or fictitious companies in the Marketing & Sales Industry OR to work on a business challenge proposed by the participants to resolve a problem in the companies where participants work. All teams are guided from the initial phase of the project. 

After the completion of the capstone project, students should be able to: 

  • Think critically 
  • Implement creative solutions and solve managerial problems
  • Apply and connect theory with practice
  • Communicate and present business reports/ideas more effectively 
  • Carry out business research and business analysis 
  • Demonstrate collaborative leadership skills
  • Work effectively in teams 
  • Communicate cross culturally and make compromises for a common goal
  • Set goals and implement projects effectively
  • Ministero dell’Istruzione, dell’Università e della Ricerca
  • Repubblica Italiana e Camera di Commercio
  • Unione Europea
  • UCAM
  • ASFOR
  • ECBE
  • Project Management Insitute (PMI)

International study tourThe Master’s degree courses include the opportunity to study abroad for a week, which will give you a chance to learn further management models and systems worldwide. A Multicultural environmentThe Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from 5 continents regularly attend its courses. Paid international internshipsInterested attendees may take part in paid internships in numerous Countries at major companies and organisations.

  • International class
  • International faculty
  • Lessons in foreign language 100%
  • International study tours
  • International traineeship
  • Traineeship at international companies
  • Attendance of the master abroad
  • Issuance of foreign diploma and certifications
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • Language test and/or interview
  • Assessment interview
  • Motivational interview
  • Orientation meeting

All applicants must have a three-year degree (or be near completion). Those with relevant professional qualifications or extensive professional experience will also be considered.

Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

Admission Requirements:
  • Bachelor
Maximum number of students admitted: 15
Cost of the master: Not declared
Each student will also get a tablet computer.
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
  • Cultural activities
Placement: 94%

  • Job posting
  • Polls about alumni careers
  • Multimedia resources: links/e-books
  • Dedicated office
  • Assessment tool (strenghts, weaknesses, attitude etc.)
  • Start-up support and mentoring
  • CV sending
  • Feedback monitoring
  • International opportunities
  • Companies presentations
  • Careerday
  • Careerday per area (finance, HR, etc.)
  • Support in CV writing
  • Identifying companies for traineeship
  • Orientation seminars
  • In-company training
  • Job hunting tecniques
  • Interview preparation
  • Coaching during company's interviews
  • Traineeship quality monitoring
Request more information from:
Rome Business School

        Professional Master in Marketing & Sales

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                    Social stream

                    Provenance Students Worldwide:
                    Total:
                    10
                    Foreigners:
                    80%
                    Profession Teaching Staff:
                    5%
                    University professors
                    10%
                    Professionals
                    5%
                    Consultants/freelancers
                    50%
                    Managers
                    30%
                    Entrepreneurs
                    * The data could be related to the School and not to the Master