Fashion Management is one of the Luiss Master in Fashion, Luxury & Tourism Management Majors.
Fashion shows, catwalks, models and luxury outfits. The world of fashion undoubtedly has a power to fascinate and attract superior to the one exercised by other industries. However, the exterior aspects of this world, indeed made of catwalks, magazines and outfits, are just the final output of a long process in which creative elements combine with relevant entrepreneurial and managerial skills. For a long time knowing how to create, innovate and design have been considered the essential conditions for the foundation of a successful business or product in the fashion field. Today things are different. Competition is becoming everyday stronger and more pressing; therefore, the market is now requesting adequate managerial competences combined to strong creative competencies. The model which is now emerging, inside the great international fashion companies, sees the creative director as the perfect embodiment of this double soul: on one side the creative component, as source of the business differentiation recognized and appreciated by the consumers market, on the other the managerial one, that enables to reach and maintain the competitive advantage position.
The fashion industry is a very fascinating world, characterized by extremely complex mechanisms. It is a field undergoing continuous transformations, it is dynamic, demanding and requires concrete competences. The next generation of managers of the fashion industry will have to possess a broad range of notions and information.
Aims
Objectives
The Master in Fashion Management transforms the classrooms in meeting points between great professionals of this industry and students. Influent guest speakers will provide candidates with a learning outcome made by high quality professional experiences, technical notions and compelling case studies to be inspired from. Students will be shown a 360° vision of the business scene of the fashion system and all the job opportunities will be described to inspire, incentivize and direct candidates to the fashion area more suited to their inclinations and capacities.
What you will learn:
- Understand the operating mechanisms in fashion firms and in the fashion industry;
- Comprehend corporate and business strategies;
- Study how to manage the product portfolio;
- Learn how to analyse retail channels;
- Become proficient with communication and image tools and techniques;
- Discover the modern key roles operating in the fashion industry.
General management
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that are introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Strategy
- CRM & Promotion
- Accounting & Performance Measurement
- Financial Management
- Organisation & People Management
- Digital & Social Media Marketing
- Corporate Sustainability
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Organisation & People Management in Luxury and Fashion Firms
- Branding
- Brand Strategies in Fashion Industry
- Operation & Supply Chain Management
- Business Models in Fashion Industry
- Distribution
- Management Control
- Fashion History
- Fashion Law
- Communication
- Product & Merchandising
- International class
- International faculty
- Lessons in foreign language 100%
