Master in Fashion Management Rome Business School

The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

Office of Admissions Website

  • 0664783633
  • romebusinessschool1
  • MSc
  • English
  • Part time
  • 1 Years

On completing the programme, participants will be able to:

  • identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
  • identify and develop effective managerial strategies for fashion sector businesses;
  • recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
  • develop a business plan for fashion companies;
  • identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
  • analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
  • identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
  • utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
  • utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship opportunities and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
Aims

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

The Fashion Market

  • The fashion industry and its evolution in various cultural and geographical contexts;
  • The fashion system: types of businesses (from haute couture to fast fashion)
  • Elements of consumer sociology
  • Elements of fashion history

Managerial Competencies

  • Business strategy and company organisation
  • Economics and company management
  • Marketing management
  • Digital marketing
  • Accounting and management control
  • Project Management
  • Business Planning
  • Human resource management

Fashion Products

  • Menswear, womenswear, childrenswear
  • Accessories
  • Jewellery
  • Home
  • Beauty and personal care

Fashion Touch Points and Communication Strategies

  • Targeting, experiential branding, and holistic marketing in fashion
  • Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
  • Naming, branding and guidelines for their use
  • Visual Branding and Creative Direction: expressing exclusivity
  • Public relations, the press office, and institutional communication for fashion
  • Analysis and design of web-based supports, and elements of SEO
  • Social networking in the fashion sector
  • Brand monitoring for fashion
  • Retail branding: point of sale furnishing and layout
  • Shows and events

Technological innovation in Fashion

  • Point of sale and interfaces
  • Materials
  • Online presence and mobile app functionality
  • E-commerce and new forms of distribution

Fashion in the Made in Italy domain

  • Case histories, company visits and testimonials
  • Ministero dell’Istruzione, dell’Università e della Ricerca
  • Repubblica Italiana e Camera di Commercio
  • Unione Europea
  • UCAM
  • ASFOR
  • ECBE
  • Project Management Insitute (PMI)

International study tourThe Master’s degree courses include the opportunity to study abroad for a week, which will give you a chance to learn further management models and systems worldwide. A Multicultural environmentThe Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from 5 continents regularly attend its courses. Paid international internshipsInterested attendees may take part in paid internships in numerous Countries at major companies and organisations.

  • International class
  • International faculty
  • Lessons in foreign language 100%
  • International study tours
  • International traineeship
  • Traineeship at international companies
  • Attendance of the master abroad
  • Issuance of foreign diploma and certifications

All applicants must have a three-year degree (or be near completion). Those with relevant professional qualifications or extensive professional experience will also be considered.

Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

Admission Requirements:
  • Bachelor
Cost of the master: 6500 VAT included
Each student will also get a tablet computer.
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
  • Cultural activities
Request more information from:
Rome Business School

Master in Fashion Management

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  • Other editions
  • Rome - Italy October 7, 2019

Social stream

Provenance Students Worldwide:
Total:
10
Foreigners:
80%
Profession Teaching Staff:
5%
University professors
10%
Professionals
5%
Consultants/freelancers
50%
Managers
30%
Entrepreneurs
* The data could be related to the School and not to the Master