Politecnico di Milano I level Specializing Master in partnership with International University of Monaco (IUM). The Specializing Master will be delivered in English. The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.
Employment opportunities are mainly configured in the private context, in a sector such as the one of luxury, which, in its many areas, is not affected by the crisis: from fashion to luxury products, from the area of services, and management of events, until the area of strategic design and marketing.
The SpecializingMaster will start in September 2017 and will end in September 2018. The didactics will be provided by the International University of Monaco and by the Politecnico di Milano through POLI.design.
WARM UP: The warm-up module will introduce students to the design culture, offering a summary of the current settings and of the reference context.
UNIT 1 - DESIGN PILLARS: The first units will analyze the main case studies of the best contemporary design for the luxury sector.
UNIT 2 - PRODUCT AND BRAND DESIGN: The second module will investigate not only the most important and iconic contemporary luxury products, but also the contribution offered by the designer during design or redesign of a brand.
UNIT 3 - COMMUNICATION VALUES: the object of this unit will not only be corporate image, communication through the new digital media and creativity for online marketing, but also the basic tools for consumer sociology and the development of a small independent project regarding the communication for the luxury.
UNIT 4 - RETAIL AND BRAND EXPERIENCE: The last unit will be entirely dedicated to the potential offered by design in commercial and experiential sectors for the luxury field
- Digital Luxury;
- Public Relation;
- Sales Team Management;
- Luxury Brand Management;
- Luxury Business Development.
At the end of the Specializing Master is provided a internship. Attendance in the activities covered by the Master is compulsory for at least 75% of the course activities.Verification tests and a final exam are scheduled. The final exam consists in the presentation and discussion of an essay realized during the Specializing Master.
The Specializing Master is taught in English.
- International class