Advanced Master in Creativity & Marketing Solvay Brussels School of Economics & Management

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets.The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.

Aurélie Messina Website

  • 003226503915
  • PGCert
  • English
  • Full time

This master is a full-time course (60 ECTs) to be completed in one year. It is built on a combination of day classes, field activities and a final project. Students are expected to have a work permanently in English (both oral and written) and candidates must provide evidence of their English proficiency.

The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.

Throughout the course, students take a new kind of mini-internship, the SHADOW EXPLORESHIP. At the end of the programme, students will go through a final CREATIVITY IN ACTION project.

Aims

The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.

You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets.

By the end of the programme you will be able to:

  • understand the creative process and apply it in a number of marketing situations
  • create and design innovative and attractive concepts that are adapted to new market conditions
  • use new marketing tools suited to new business dynamics
  • start a career in innovative businesses, communication agencies, new media companies, etc.

The programme will be taught using a totally new method called ‘Where is the ball?’. This method is based on three pillars: get ideas, learn from others and do it yourself. Indeed, markets are new kinds of ballgames; it’s like playing pinball (flipper) blindfolded, you need new benchmarks. The ‘courses’ will be more like a mix of inspiration sessions, conceptual thinking exercises, direct interaction with non-business people (artists, writers, ad conceptors, etc.).

  • Master or Master of Science Degree, or equivalent (four or five years of study overall)
  • Bachelor Degree with 180 ECTS credits or equivalent, preferably followed by 1-2 years of work experience.
Admission Requirements:
  • Bachelor
  • Master degree
Cost of the master: 15000 VAT excluded
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Solvay Brussels School of Economics & Management

Advanced Master in Creativity & Marketing

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  • Future editions departing
  • Bruxelles - Belgium September 11, 2017
Advanced Master in Creativity & Marketing

Advanced Master in Creativity & Marketing

Being an Advanced Master student at Solvay (by students)

Being an Advanced Master student at Solvay (by students)

Solvay Advanced Masters

Solvay Advanced Masters

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Provenance Students Worldwide:
Detail of origin:
Europe
0%
20%
10%
0%
70%
Gender:
60%
40%
Job Experience:
YES25%
NO75%
Age of participants:
  • Under 25

    80%
  • 26 - 30

    20%
Foreigners:
35%
Profession Teaching Staff:
45%
University professors
10%
Researchers/lecturers/visiting professors
5%
Politicians, officers, lobbyists
20%
Professionals
10%
Consultants/freelancers
10%
Entrepreneurs
* The data could be related to the School and not to the Master