Many of the activities of an enterprise are born and grow as a service, for example productive performance, human resources management, communication, logistics, distribution etc. To compete in competitive terms companies therefore are required to extend their design, organizational and executive skills to services.
Service Design operates in this context proposing an integrated, designed and multidisciplinary approach which is able to generate innovative service solutions for a company. The Course Service Design for Business was born in order to give an answer to this growing need: to support the creation of specific capacities to help the companies in facing complex service scenarios and seize new business opportunities.
Aims
This course intends to provide a system of general skills for Service Design in order to support and strengthen the companies in their key corporate functions like strategic approach, planning and developing new services.
The final goal of the course is to support professionals to improve the quality of their processes in order to enable their innovative entrepreneurial capacity regarding customer satisfaction.
The training activities shall be structured as follows:
- Service Design culture & innovation
- Ethnographic research for service design
- Service Design Thinking & Tools
- Business models & business planning
- Project work
- Digital Services (UX and Interaction)
- Experience & Storytelling
- Project work
- International class
