Marketing MSc Queen Mary University of London

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field. This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena. Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.

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This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.

Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.

This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.

Aims

This programme will:

  • Examine the processes of globalisation and the impact on multinational enterprises and national firms
  • Compare strategies involved in marketing and branding, and examine the role played by marketing communications
  • Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing
  • Enable you to build a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.
QMUL offers a range of scholarships and bursaries. Please visit the area Postgraduate - Funding & Support of our website for up-to-date information
Cost of the master: Not declared
Scholarships available
QMUL Careers Office provides careers information, guidance and support for all students and graduates.

  • Book and/or database of graduates
  • Multimedia resources: links/e-books
  • Start-up support and mentoring
  • International opportunities
  • Companies presentations
  • Careerday
  • Support in CV writing
  • Orientation seminars
  • Job hunting tecniques
  • Interview preparation
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Queen Mary University of London

Marketing MSc

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Social stream

Provenance Students Worldwide:
Detail of origin:
Europe
30%
10%
25%
25%
10%
United Kingdom
15%
60%
5%
%
20%
Gender:
45%
55%
Job Experience:
YES60%
NO40%
Age of participants:
  • Under 25

    60%
  • 26 - 30

    25%
  • 31 - 35

    10%
  • Over 35

    5%
Total:
1370
Foreigners:
30%
Profession Teaching Staff:
5%
University professors
85%
Researchers/lecturers/visiting professors
10%
Other
* The data could be related to the School and not to the Master