THE MASTER DESIGNED FOR OMNICHANNEL MARKETING PROFESSIONALS
The IM4 - International Master in Marketing Management - Omnichannel & Consumer Analytics programme at MIp, Politecnico di Milano is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.
**Starting from the 2022 intake – only in case of visa delays, travel barriers or other specific issues – it will be possible to join classes online only until December 31st.
Aims
The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that the marketing manager of the future should have. This is achieved during the master by a combination of activities that aims to build a theoretical background for the participant but also enable them to apply this knowledge and skills in the real business world, with a particular focus on the Italian best practices.
This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an international perspective but also introducing the specificities and the uniqueness of Made in Italy. In particular, the programme includes the following practical activities: lessons, workshop on soft skills empowerment, company presentations, project work in collaboration with companies, company visits, alumni talks, Italian Way, Biomarketing Lab, Digital marketing business game.
Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.
PROGRAMME STRUCTURE
Students will spend two terms in Milan working on five major modules, followed by a summer project work and the option to take elective courses.
The Master’s academic structure features four fundamental blocks: generalist content, specialised content, concentrations and Project Work. The first of these, the generalist content segment, has a dual purpose: it both lays the foundations for the subsequent specialised in-depth studies and also provides participants with a standardised overview so that they can start their journey from the same place, irrespective of their initial knowledge based on their various backgrounds. The generalist content is divided into General Management, Basics of Digital Transformation and Soft Skills.
- International class
- International faculty
- Lessons in foreign language 100%
- International study tours
- International traineeship
- Traineeship at international companies
- Attendance of the master abroad
- Issuance of foreign diploma and certifications
