IM4 - International Master in Marketing Management - Omnichannel & Consumer Analytics MIP Politecnico di Milano

The International Master in Marketing Management, Omnichannel and Consumer Analytics at MIP, Politecnico di Milano, is a 12-month Master programme offered by MIP Politecnico di Milano that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.

International Masters Office Website

THE MASTER DESIGNED FOR OMNICHANNEL MARKETING PROFESSIONALS

The IM4 - International Master in Marketing Management - Omnichannel & Consumer Analytics programme at MIp, Politecnico di Milano is designed to equip students with both classic practices and innovative developments in marketing. This is a demanding job nowadays: a marketer needs to be creative, but also structured and sensitive to accountability; a marketer needs to react quickly to the latest technological developments, but also to keep people in the centre of all reasoning. The International Master in Marketing Management, Omnichannel and Consumer Analytics has been created as a preparation for a successful and impactful career in marketing.

**Starting from the 2022 intake – only in case of visa delays, travel barriers or other specific issues – it will be possible to join classes online only until December 31st.

Aims

The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that the marketing manager of the future should have. This is achieved during the master by a combination of activities that aims to build a theoretical background for the participant but also enable them to apply this knowledge and skills in the real business world, with a particular focus on the Italian best practices.

This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an international perspective but also introducing the specificities and the uniqueness of Made in Italy. In particular, the programme includes the following practical activities: lessons, workshop on soft skills empowerment, company presentations, project work in collaboration with companies, company visits, alumni talks, Italian Way, Biomarketing Lab, Digital marketing business game.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.

PROGRAMME STRUCTURE

Students will spend two terms in Milan working on five major modules, followed by a summer project work and the option to take elective courses.
The Master’s academic structure features four fundamental blocks: generalist content, specialised content, concentrations and Project Work. The first of these, the generalist content segment, has a dual purpose: it both lays the foundations for the subsequent specialised in-depth studies and also provides participants with a standardised overview so that they can start their journey from the same place, irrespective of their initial knowledge based on their various backgrounds. The generalist content is divided into General Management, Basics of Digital Transformation and Soft Skills.

  • International class
  • International faculty
  • Lessons in foreign language 100%
  • International study tours
  • International traineeship
  • Traineeship at international companies
  • Attendance of the master abroad
  • Issuance of foreign diploma and certifications
Criteria for assessing applications:
  • CV Screening
  • Motivation letter
  • References
  • Language test and/or interview
  • Motivational interview
Admission Requirements:
  • Bachelor
  • Equivalent qualification
  • Undergraduate
Contribution to selections: YES
Maximum number of students admitted: 30
Candidates can take advantage of an early-bird discount of €1,000 by submitting their applications before 25th February 2022.
Cost of the master: 18500 VAT free
Scholarships available
  • Tutoring
  • Laboratories
  • Wifi access
  • Disability services
  • Canteen/Meal tickets
  • Sport activities
  • Cultural activities

Company Sector
  • Project Work
  • Lectures
  • Internship
IBM
UM McCann
Nielsen
Rulex
Total Partnership: 4
Request more information from:
MIP Politecnico di Milano

        IM4 - International Master in Marketing Management - Omnichannel & Consumer Analytics

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                  • Milan - Italy October 17, 2022

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                  Provenance Students Worldwide:
                  Italy
                  20%
                  20%
                  20%
                  20%
                  20%
                  Gender:
                  50%
                  50%
                  Job Experience:
                  YES50%
                  NO50%
                  Age of participants:
                  • Under 25

                    50%
                  • 26 - 30

                    50%
                  Total:
                  200
                  Foreigners:
                  50%
                  Profession Teaching Staff:
                  30%
                  University professors
                  10%
                  Researchers/lecturers/visiting professors
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                  Professionals
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                  Consultants/freelancers
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                  Managers
                  * The data could be related to the School and not to the Master