EMBA or executive master programs in business administration are training programs dedicated mainly to graduates and young professionals who already work (entrepreneurs, managers, consultants), since these paths require a previous job experience to become students. Usually, these are master programs for boys and girls, men and women who, after bachelor's or master's degree and a few years of career, wish to acquire skills related to human resource management, company organization and leadership.
Master programs and postgraduate courses in marketing for graduates with bachelor's or master's degree are specialization programs in high demand. In fact, many boys and girls are interested in issues related to strategic or operating marketing, advertising, promotion and communication campaigns or strategies related to brand companies and communication agencies. Even men and women already young professionals, maybe fans of the web and new media, may decide to become students of these higher education courses, often even available in the field of management, web marketing or copywriting.