The course was designed to investigate the new dynamics that influence consumer choice and how the design of internal and external areas (e.g. wellness or "private spa" areas) can determine the success of a facility, both in the case of restyling and new constructions.New international trends in the design of services, in common parts and different types of rooms, will be explored.The partnership between the university component and the business and professional world guarantees the quality of training through a theoretical and practical approach continuously updated and immediately applicable in the profession.
The learning objectives of the course are:
- understanding and managing the problems of design of a "complex machine" such as an accommodation facility, considering space, equipment and furniture in a context where the customer is always more attentive, prepared and demanding;
- managing the design process from the definition of the brief to the development of the concept to the evaluation of the costs and the identification of the break even point;
- identifying the dynamics that govern the relationship between customer and designer and the drivers for creating a "high performance" structure.
The course lasts 25 days, for eight hours a day. Evening tours complete the learning path , from 18.30 to 22:00, guided by the teachers in hotels, innovative spaces, gyms and clubs in Milan, to deepen directly the characteristics, functions, design solutions and the ongoing transformations.
- Classe internationale