Master programs and postgraduate courses in web marketing for graduates with bachelor's or master's degree and young professionals are specialization programs are in high demand. In fact, many boys and girls drawn to issues related to social networks, new media, strategic or operational marketing, advertising, promotion and communication campaigns or strategies related to brand companies and communication agencies. Even men and women with a career already started, maybe fans of the web and new media, may decide to become students of these higher education courses, often even available in the field of management, web marketing and communication.