A postgraduate diploma or PGDip is a higher education postgraduate program for boys and girls graduated with bachelor's degree. This path does not require them to invest as much time as a master 's degree or a PHD.
Master programs and postgraduate courses in marketing for graduates with bachelor's or master's degree are specialization programs for boys and girls passionate about web, new media, copywriting but also the issues related to strategic or operational marketing. Students of these paths of improvement on issues such as advertising, brand strategies, campaigns and promotion are often men and women with a career already started by companies and communication agencies.