Master programs and postgraduate courses in marketing for graduates with bachelor's or master's degree are specialization programs for boys and girls passionate about web, new media, copywriting but also the issues related to strategic or operational marketing. Students of these paths of improvement on issues such as advertising, brand strategies, campaigns and promotion are often men and women with a career already started by companies and communication agencies.
Attending a master program in weekends means use weekend, Saturdays and Sundays following lessons. The students of these postgraduate courses are usually boys and girls, students, graduates and young professionals who want to improve their professional position after graduation, bachelor's or master's degree.