This master is a full-time course (60 ECTs) to be completed in one year. It is built on a combination of day classes, field activities and a final project. Students are expected to have a work permanently in English (both oral and written) and candidates must provide evidence of their English proficiency.
The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.
Throughout the course, students take a new kind of mini-internship, the SHADOW EXPLORESHIP. At the end of the programme, students will go through a final CREATIVITY IN ACTION project.
The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets.
By the end of the programme you will be able to:
- understand the creative process and apply it in a number of marketing situations
- create and design innovative and attractive concepts that are adapted to new market conditions
- use new marketing tools suited to new business dynamics
- start a career in innovative businesses, communication agencies, new media companies, etc.
The programme will be taught using a totally new method called ‘Where is the ball?’. This method is based on three pillars: get ideas, learn from others and do it yourself. Indeed, markets are new kinds of ballgames; it’s like playing pinball (flipper) blindfolded, you need new benchmarks. The ‘courses’ will be more like a mix of inspiration sessions, conceptual thinking exercises, direct interaction with non-business people (artists, writers, ad conceptors, etc.).